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Digital Day 2016 – Ads we love

How ad relevance improves user experience?

May 25th 2016, Dom omladine Beograda

About Digital Day

Digital Day is the only local event focused only on digital and interactive advertising that has been taking place in Belgrade since 2011. The event has educational character and brings in the speakers from advanced markets to share the knowledge and best practices in digital advertising industry.

Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.

Digital Day 2016 will be focused on advanced tools and methods that help marketers achieve digital ad relevance in order to improve campaign performance as well as overall user experience.


Expected number of visitors: 400-500

ORGANIZER

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European ​​IAB values at the local level.


IAB


IAB SERBIA
Bul. despota Stefana 7,
11000 Belgrade

  www.iab.rs

  contact@iab.rs

Agenda

speakers

Małgorzata Jankowska-Blank

Head of Legal Department at Gemius S.A. with 10 years’ experience in data protection law, IP law, with a focus on copyrights, unfair competition and...

Małgorzata Jankowska-Blank

Head of Legal (Gemius)

Dave Birss

Dave Birss spent a large chunk of his career as the Creative Director of some of the UK’s biggest and best advertising agencies, including OgilvyOne, McCann Worldgroup and...

Dave Birss

Editor at Large (The Drum)

Daniel Prümers

Daniel Prümers is Director Business Development at Criteo. In this position, he is in charge of Criteo’s direct publisher partnerships and media buying in the DACH, SEE region and ...

Daniel Prümers

Director Business Development Central Europe (Criteo)

Katalin Gecs

Kati has 14 years of experience in marketing and team leading in the fields of communication and advertising, currently managing a team of 22 digital professionals in TEN ...

Katalin Gecs

Managing Director Hungary (TEN Media)

Brendan Gahan

Gahan is listed in 30 under 30 brightest minds in Marketing & Advertising by Forbes.

Brendan Gahan

Founder (Epic Signal)

Ljiljana Pavlovicova

Dynamic business professional with 15+ years experience,helping customers getting maximum value out of their investments and a leader in customer success.

Ljiljana Pavlovicova

Senior sales director CEE & Turkey (Socialbakers)

panelists

Radoslaw Golab

Radoslaw Golab is responsible for the development of products targeted to the advertising market - adserver AdOcean and gemiusDirectEffect.

Radoslaw Golab

Director of Advertising Business Development EMEA (Gemius)

Istok Pavlović

Marketing and user experience at Frame, a Silicon Valley based company. Head of department for Digital marketing at Faculty of media and communications in Belgrade.

Istok Pavlović

Marketing Director (Frame)

Marija Matić

Marija is an advertising professional with more than 15 years of industry experience. She is in charge of Media planning, Research and Creative departments in Direct Media.

Marija Matić

Media Planning Director (Direct Media)

Aleksandar Milosavljević

Aleksandar Milosavljević is a veteran with over 15 years of experience in IT business, CTO and BDM in Mainstream - the leading Managed Hosting Provider in Serbia.

Aleksandar Milosavljević

CTO (Mainstream )

Danko Kardović

As a Media Analyst, Danko is in charge of conducting and supervising all kind of media and market analysis and research for media strategies.

Danko Kardović

Media Analyst (Direct Media)

Ana Mirković

Ana Mirković, young producer from Belgrade was involved in creative industries for last couple of years, where she was in production teams of movies and commercials for local and foreign clients.

Ana Mirković

Production Manager (Furije)

Danijela Đorđević

Danijela is senior digital marketing expert responsible for digital advertising, SEM, website and social media management in Sberbank.

Danijela Đorđević

Senior Expert For Digital Marketing (Sberbank)

Aleksandar Đorđević

Aleksandar is responsible for conducting strategic planning at the level of all customers and the integration of the brand into the sphere of media communications.

Aleksandar Đorđević

Director of Advertising Business Development EMEA (Universal Media)

Marko Bogićević

Head of sales of the special digital products and projects department at the leading digital publisher in Serbia.

Marko Bogićević

Head of special digital products & projects sales (Media Impact)

Herbert Schoeberl

Herbert has moved to Belgrade in February 2015 after working more than one decade in telecommunications in Austria and CEE.

Herbert Schoeberl

Advertising Director for digital media (Adria Media)

Mirjana Beljinac-Kozma

Mrs Mirjana Beljinac-Kozma has an MA of journalism (Johannes University, Gutenberg Germany). Since May 2014 Mirjana is in Adria Media as an Advertising Director for digital media.

Mirjana Beljinac-Kozma

Advertising Director for digital media (Adria Media)

venue

Dom omladine Beograda
Dečanska 1
11 000 Belgrade Serbia

more info

How to get to the conference

Route from town center

Recommended hotel accommodation

Le Petit Piaf, located 3 min. walking distance from the event

88Rooms, located 13 min. walking distance from the event

Radisson Blu, located 10 min. taxi ride from the event

Argo ho-tel, located 12 min. walking distance from the event

Recommended Airbnb host

All participants of the conference have a discount at any of listed hotels. To obtain the discount contact us at forum@iab.rs.

Route from airport

Public bus No. 72, Airport via New Belgrade to Zeleni venac (30 - 40 min.)* Shuttle bus A1 to Slavija Square (30)** Taxi ride to Dom omladine Beograda (20 min.)

* From Zeleni venac to Dom omladine Beograda only 7 min. walking distance or by bus No. 16, 91 (one station). Dom omladine Beograda is near the bus stop.

** From Slavija Square to Dom omladine Beograda 17 min. walking distance or by bus No. 31, trolleybus No. 21, 22, 29 (3 stations). From the station named Trg Republike only 250 meters walking distance to the vanue.

sponsors

GOLD PARTNER

SILVER PARTNERS

education partner

TECHNOLOGY PARTNER

internet partner

communication partner

FRIENDS OF THE CONFERENCE

MEDIA PARTNERS

Become a sponsor

See previous events

Interested in becoming a sponsor? Download the sponsor brochure and find out more about opportunities and benefits.

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tickets

6.500 RSD

(or 55 EUR)

Early Bird - until April 20th

  • Conference kit
  • Coffee break
  • Lunch

8.000 RSD

(or 70 EUR)

Standard - until May 6th

  • Conference kit
  • Coffee break
  • Lunch

9.500 RSD

(or 80 EUR)

Full Price - until May 24th

  • Conference kit
  • Coffee break
  • Lunch

Hurry up and book your seat at a lower price!

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ORGANIZER


IAB SERBIA
Bul. despota Stefana 7,
11000 Belgrade

IAB

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