The previous decade was a decade of change, adaptation to digital communication, the sophistication of marketing agencies, and all professionals in the creative and communication industry; however, the change in the coming era will develop at the speed of light.

To respond to the dynamics and the unceasing empowerment of technology and everything else that this development will bring about (positive outcomes or otherwise), the expected change will pose strong challenges. In order to survive, marketing agencies will have to transform into gigantic production machinery of design, services, and content providing.

The occurrences of the past 10 years in regards to change is expected to take place at a far shorter time in the future... Possibly, in the upcoming years, the evolution dynamics will make us experience an entire decade within a year. As never before in human history, the concept of time and space now has a different meaning.
Are we ready for it? Maybe yes, maybe not. Regardless, we are well aware that changes will occur at any moment...even as we speak; many things out there have already progressed.

Many agencies have chosen to move out of their comfort zone, several are still in survival mode, while others have moved on, by navigating the future. Thus, in order to explore the human within us (the agencies of the future), will need first to “fight the reptile” within us (the agencies of today).

One thing is for sure: the more and the faster the changes take place, the more people who wish to be challenged will face unimaginable and extraordinary battles in the new “future”, which have just begun for all of us, for the likeminded, humanity too (our audience).

"We all want our campaigns to go viral, but is there no formula to achieve it. Get behind-the-scenes insights from the team that created several of the most attention-grabbing campaigns in recent times."

What you will learn:
·  Approach to social and digital as a key comms channel
·  Marketing on a budget;
·  Impact of a viral campaign

(Rum) Kasato je brend koji je za 30 godina stekao kultni status... bez ikakvog oglašavanja! U 2020. smo rešili da obradujemo verne fanove i započnemo komunikaciju na Instagramu. Napravili smo piratski-hrabar potez da se proizvod stavi u drugi plan i završili sa brdo sjajnih stripova o Kasato Piratu. Barem sudeći po metrikama. Kasato Pirat se doselio u blok 70, počeo da komentariše svakodnevni život iz ugla pirata i privukao pažnju OmLaDiNe (khm, naše target grupe), ostvarivši na kraju i biznis rezultate. Daj nam 25 minuta i ubedićemo te zašto svaki brend treba da bude malo više piratski!

Online video oglašavanje beleži rekordan rast i čini se da se sve više kompanija odlučuje za ovaj vid reklamiranja. Danas je moguće da samo u nekoliko koraka pokrenete video reklame na sajtu i počnete da monetizujete isti. Međutim, nije sve bilo tako lako na samom početku online video oglašavanja.

Pogledaćemo kako se online video oglašavanje razvijalo tokom godina i koje je sve prepreke moralo da pređe kako bi bio u obliku u kojem je danas.