Digital Day 2018 - New Signal
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NEW SIGNAL

new business
new advertising
new design

8th & 9th MAY 2018.
Yugoslav Drama Theatre

About

Digital Day is unique local event focused only on digital and interactive advertising that has been taking place in Belgrade since 2011. The event has educational character and brings in the speakers from mature markets to share the knowledge and best practices in digital advertising industry.

Digital Day 2018. – NEW SIGNAL sees this year’s conference focused on three main topics – new advertising landscape, business transformation and brand design.
Is keeping up with trends going to dilute your brand?
What is the path to sustainable media?
Is media design really the new media planning?
What do we mean when we say “e-privacy” and does it exist in this new world of connectivity and transformation?
All this, and much more, you will hear about at Digital Day 2018.

IAB MIXX AWARDS SERBIA 2018, as part of the Digital Day conference, rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc.
Only the best digital campaigns will receive an award.

The winners will be presented on IAB MIXX AWARDS SERBIA 2018 ceremony on May 9th in the Yugoslav Drama Theater.
You can submit your case(s) by April 4th April 11th.

Expected number of attendees: 700-800

Organizer

Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European IAB values at the local level.

Coorganizer

Belgrade festivals center is an institution of the culture of the city of Belgrade, which has within its jurisdiction the organization of almost half of the permanent manifestations in the field of culture of importance to the city of Belgrade. CEBEF prepares and realizes film, music and multimedia ambient festivals with a long tradition.

Speakers & Panelists


Sponsors & Partners


Media Support


Interested in becoming a sponsor?
Download the sponsor brochure and find out more opportunities and benefits.
SPONSOR BROCHURE

Venue

Program


Tuesday, 08.05.2018

Addiko Bank Hall
09:00 - 09:30
REGISTRATION
10:00 - 10:25
ADEX 2017
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
Panel - Future media: Native, mobile, video
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
14:00 - 15:30
Lunch break
16:00 - 17:00
PANEL – E-COMMERCE: AN INSIDE JOB?
Powered by
17:00 - 17:15
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
17:45 - 18:45
Panel - How to build community in a #DeleteFacebook world?
SIde Hall
09:00 - 09:30
REGISTRATION
10:00 - 10:25
LIVE STREAM FROM ADDIKO BANK HALL
10:25 - 11:00
LIVE STREAM FROM ADDIKO BANK HALL
11:00 - 11:30
LIVE STREAM FROM ADDIKO BANK HALL
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:00
AD BLOCKING RESEARCH
Ivan DimitrijevićIAB Serbia AdTech Committee President
12:00 - 12:45
DIMAQ - IAB DIGITAL MARKETING QUALIFICATION COMPETENCE PROGRAM
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:00 - 13:30
LIVE STREAM FROM ADDIKO BANK HALL
13:30 - 14:00
RTS Planeta - multimedijalna OTT platforma
14:00 - 15:30
Lunch break
16:00 - 17:00
Panel - Online Media: Find the unicorn called "a Perfect Media Mix"?
17:00 - 17:15
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
17:15 - 17:45
LIVE STREAM FROM ADDIKO BANK HALL
17:45 - 18:45
LIVE STREAM FROM ADDIKO BANK HALL

Wednesday, 09.05.2018

Addiko Bank Hall
10:25 - 11:30
Panel - Welcome to GDPR world
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
Panel - Business transformation: Mad Men v2.0
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
14:00 - 15:30
Lunch break
16:30 - 16:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
16:45 - 18:15
MIXX awards 2018
SIde Hall
10:00 - 10:25
LIVE STREAM FROM ADDIKO BANK HALL
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
DIGITALIZATION IN CULTURE - BEST CASES
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:00 - 14:00
Panel - Digitalization in Culture
14:00 - 15:30
Lunch break
15:30 - 16:00
LIVE STREAM FROM ADDIKO BANK HALL
16:00 - 16:30
LIVE STREAM FROM ADDIKO BANK HALL
16:30 - 16:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
IAB MIXX Awards 2018 Open for entries
The final deadline for entries is April 4th April 11th, 2018 until 23:59

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Contact

IAB Serbia
Bulevar despota Stefana 7
11000 Belgrade, Serbia