Digital Day 2019 - How Do You Trust?
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About

Trust us when we say –

Since its beginnings in 2011, Digital Day grew to become the most important digital & interactive conference in the region. This unique event is educational in nature, and brings the most relevant speakers from more mature markets to share their experience, knowledge and best practices in the digital advertising industry.

Digital Day 2019 asks the crucial question of today – How Do You Trust?

How do you trust brands? How do you trust content? How do you trust media?

How do you trust ads? How do you trust slogans? How do you trust organic is really organic? How do you trust smiles, reviews, stories and songs? How do you trust content? How do you trust content is not an ad? How do you trust the news? How do you trust promises? How do you trust protectors, when you do not know who, if anyone, watches the watchmen? How do you trust your data privacy is protected? How do you trust what you see is what you get?

Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Digital trust analyses the growing responsibilities required to create the right balance with consumers, governments and regulators.

This year’s conference will provide a more nuanced understanding of trust which should help brands and organizations better understand the challenges they face and the credible part they play in people’s lives.

IAB MIXX AWARDS SERBIA 2019 is an important part of the Digital Day conference. With the help of the experienced, trustful jury, it rewards the best digital campaigns of the year, at the official ceremony on May 17, in the Yugoslav Drama Theatre. You may submit your case(s) until 22.04.

 

Organizer

Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European IAB values at the local level.

 

 

Special Guest


Speakers


Panelists


Sponsors & Partners


technical support


LUNCH BREAK SPONSOR


COFFEE BREAK


AFTER PARTY SPONSOR


FRIENDS OF THE CONFERENCE


Media Support


Interested in becoming a sponsor?
Download the sponsor brochure and find out more opportunities and benefits.
SPONSOR BROCHURE

Venue

Program


Thursday, 16. May 2019

SAP HALL
09:00 - 10:00
Registration
10:00 - 10:05
Official opening ceremony
10:05 - 10:20
Special Guest Interview: Ana Brnabić
Aleksandra Martinović, IAB Board Member & CEO Srbija Danas
with Her Excellency Ana Brnabić, Prime Minister of the Republic of Serbia
10:20 - 10:30
ADEX 2018 presentation
11:30 - 12:00
Coffee break
12:30 - 13:30
Panel discussion: How do you trust media?
13:30 - 15:00
Lunch break
powered by


15:30 - 16:30
Panel discussion: How do you trust omnichannel in our region?
powered by
16:30 - 17:00
Coffee break
17:30 - 18:30
Panel discussion: "How do you trust your digital media mix?"
POLARIS HALL
09:00 - 10:00
REGISTRATION
10:00 - 10:05
Live stream from SAP Hall
10:05 - 10:20
Live stream from SAP Hall
10:20 - 10:30
Live stream from SAP Hall
10:30 - 11:00
Đorđe Đuričić - AdBlock Research 2018
11:00 - 11:30
Presentation Way to grow - How to maximize publishers’ programmatic revenue?
Tomasz Musial & Nikodem Sarna, Way to Grow
11:30 - 12:00
Coffee break
12:00 - 12:30
Creativity driven by performance - Drive
13:30 - 15:00
Lunch break
powered by

15:00 - 15:30
Live stream from SAP Hall
15:30 - 16:30
Panel discussion: How do you trust education?
powered by
16:30 - 17:00
Coffee break
17:00 - 17:30
Live stream from SAP Hall
17:30 - 18:30
Live stream from SAP Hall

Friday, 17. May 2019

POLARIS HALL
09:00 - 10:00
REGISTRATION
10:30 - 11:30
Panel discussion: How do you trust influencers as media?
powered by
11:30 - 12:00
Coffee break
12:00 - 12:30
Live stream from SAP Hall
12:30 - 13:30
Panel discussion: How do you trust content?
13:30 - 15:00
Lunch break
powered by

15:00 - 15:30
Live stream from SAP Hall
15:30 - 16:30
Panel discussion: How do you revitalize trust and privacy?
16.30 - 17:00
Coffee break
17:00 - 18:00
Live stream from SAP Hall
Open for entries
The final deadline for entries is April 22nd, 2019 until 23:59

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Contact

IAB Serbia
Bulevar despota Stefana 7
11000 Belgrade, Serbia