We are witnessing tectonic changes and COVID has permanently changed the digital market and economy. It’s clear that the return to the same world we knew, until two years ago is no more. The Serbian market could not avoid the global trend of change. The growth of e-commerce, daily operations “”remotely”” and the growth of on-site delivery of everything to our homes marked the period that is behind us. We are still waiting for changes and further rapprochement to world trends as well as other more developed markets.