Digital Day 2019 - How Do You Trust?
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About

Trust us when we say –

Since its beginnings in 2011, Digital Day grew to become the most important digital & interactive conference in the region. This unique event is educational in nature, and brings the most relevant speakers from more mature markets to share their experience, knowledge and best practices in the digital advertising industry.

Digital Day 2019 asks the crucial question of today – How Do You Trust?

How do you trust brands? How do you trust content? How do you trust media?

How do you trust ads? How do you trust slogans? How do you trust organic is really organic? How do you trust smiles, reviews, stories and songs? How do you trust content? How do you trust content is not an ad? How do you trust the news? How do you trust promises? How do you trust protectors, when you do not know who, if anyone, watches the watchmen? How do you trust your data privacy is protected? How do you trust what you see is what you get?

Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Digital trust analyses the growing responsibilities required to create the right balance with consumers, governments and regulators.

This year’s conference will provide a more nuanced understanding of trust which should help brands and organizations better understand the challenges they face and the credible part they play in people’s lives.

IAB MIXX AWARDS SERBIA 2019 is an important part of the Digital Day conference. With the help of the experienced, trustful jury, it rewards the best digital campaigns of the year, at the official ceremony on May 17, in the Yugoslav Drama Theatre. You may submit your case(s) until 22.04.

 

Organizer

Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European IAB values at the local level.

 

 

Speakers & Panelists


Sponsors & Partners

Media Support

Interested in becoming a sponsor?
Download the sponsor brochure and find out more opportunities and benefits.
SPONSOR BROCHURE

Venue

Program


Tuesday, 08.05.2018

Addiko Bank Hall
09:00 - 09:30
REGISTRATION
10:00 - 10:25
ADEX 2017
10:25 - 11:00
11:00 - 11:30
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
Panel - Future media: Native, mobile, video
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:30 - 14:00
14:00 - 15:30
Lunch break
15:30 - 16:00
16:00 - 17:00
PANEL – E-COMMERCE: AN INSIDE JOB?
Powered by
17:00 - 17:15
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
17:15 - 17:45
17:45 - 18:45
Panel - How to build community in a #DeleteFacebook world?
SIde Hall
09:00 - 09:30
REGISTRATION
10:00 - 10:25
LIVE STREAM FROM ADDIKO BANK HALL
10:25 - 11:00
LIVE STREAM FROM ADDIKO BANK HALL
11:00 - 11:30
LIVE STREAM FROM ADDIKO BANK HALL
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:00
AD BLOCKING RESEARCH
Ivan DimitrijevićIAB Serbia AdTech Committee President
12:00 - 12:45
DIMAQ - IAB DIGITAL MARKETING QUALIFICATION COMPETENCE PROGRAM
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:00 - 13:30
LIVE STREAM FROM ADDIKO BANK HALL
13:30 - 14:00
RTS Planeta - multimedijalna OTT platforma
14:00 - 15:30
Lunch break
15:30 - 16:00
16:00 - 17:00
Panel - Online Media: Find the unicorn called "a Perfect Media Mix"?
17:00 - 17:15
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
17:15 - 17:45
LIVE STREAM FROM ADDIKO BANK HALL
17:45 - 18:45
LIVE STREAM FROM ADDIKO BANK HALL

Wednesday, 09.05.2018

Addiko Bank Hall
10:00 - 10:25
10:25 - 11:30
Panel - Welcome to GDPR world
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
Panel - Business transformation: Mad Men v2.0
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:00 - 13:30
13:30 - 14:00
14:00 - 15:30
Lunch break
15:30 - 16:00
16:00 - 16:30
16:30 - 16:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
16:45 - 18:15
MIXX awards 2018
SIde Hall
10:00 - 10:25
LIVE STREAM FROM ADDIKO BANK HALL
10:25 - 11:00
11:00 - 11:30
11:30 - 11:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
11:45 - 12:45
DIGITALIZATION IN CULTURE - BEST CASES
12:45 - 13:00
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
13:00 - 14:00
Panel - Digitalization in Culture
14:00 - 15:30
Lunch break
15:30 - 16:00
LIVE STREAM FROM ADDIKO BANK HALL
16:00 - 16:30
LIVE STREAM FROM ADDIKO BANK HALL
16:30 - 16:45
COFFEE & SNACK BREAK
by Grand Black’n’Easy & Choco Smoki
Open for entries
The final deadline for entries is April 22nd, 2019 until 23:59

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Contact

IAB Serbia
Bulevar despota Stefana 7
11000 Belgrade, Serbia