Trust us when we say –
Since its beginnings in 2011, Digital Day grew to become the most important digital & interactive conference in the region. This unique event is educational in nature, and brings the most relevant speakers from more mature markets to share their experience, knowledge and best practices in the digital advertising industry.
Digital Day 2019 asks the crucial question of today – How Do You Trust?
How do you trust brands? How do you trust content? How do you trust media?
How do you trust ads? How do you trust slogans? How do you trust organic is really organic? How do you trust smiles, reviews, stories and songs? How do you trust content? How do you trust content is not an ad? How do you trust the news? How do you trust promises? How do you trust protectors, when you do not know who, if anyone, watches the watchmen? How do you trust your data privacy is protected? How do you trust what you see is what you get?
Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Digital trust analyses the growing responsibilities required to create the right balance with consumers, governments and regulators.
This year’s conference will provide a more nuanced understanding of trust which should help brands and organizations better understand the challenges they face and the credible part they play in people’s lives.
IAB MIXX AWARDS SERBIA 2019 is an important part of the Digital Day conference. With the help of the experienced, trustful jury, it rewards the best digital campaigns of the year, at the official ceremony on May 17, in the Yugoslav Drama Theatre. You may submit your case(s) until 22.04.
Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.
IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European IAB values at the local level.