Started his career in the communication industry more than 20 years ago.

In the late nineties, he proved himself as a street Freedom fighter. After that, he articulated his own path through the organized communications industry. First in the small, but excellent, local creative agency Srebrn Tuš, then through the position of marketing director of Vojvođanska banka, and finally as general manager of the Belgrade Fair.

He joined the Publicis Groupe Serbia in 2010 and since then has been actively working to preserve the leadership position and further develop the agencies Leo Burnett, Publicis, Saatchi&Saatchi, as well as the media agencies Zenit and Starcom.

Since April 2017, he has been the CEO of Publics Groupe for the Adriatic region.

Since 2021 he has been the president of the IAA Serbian Chapter.