Gordana Purić is a Senior Marketing Specialist for the markets of Serbia and Montenegro at Mastercard, where she is in charge of implementing marketing and communication activities in these two markets. In this position, Gordana collaborates on the development and implementation of innovative business projects with traditional and non-traditional partners from the financial, commercial and institutional sectors. In addition, Gordana leads regional research projects for Southeast Europe.

Gordana has been with Mastercard since 2021, and joined the company after 10 years of cooperation with this company working in various PR agencies. She gathered extensive agency experience working with international and domestic clients from the FinTech, IT, lifestyle and manufacturing industries across the wider region of the Balkans and Central and Eastern Europe.