Beginnings in advertising agency linked to Grey Worldwide & establishing of media department in 2003 (MediaCom branded). Career started as a Media Planner, but soon became responsible for P&G account and overall media operation.
With launching of GroupM operation in Serbia (2017), became a Managing Director in MediaCom, the leading OpCo of the group.

In two decades worked across various categories & with some of the most prominent clients in Serbia and region (P&G, TCCC, Mars, Adidas, T Comm), but also actively participated in the incredible transformation of media business.
Currently pursuing #breakthroughs for EssenceMediacom.