Digital Day

For Better Web

18.05.2023. | Hotel Hilton, Belgrade


Mladen Lukić

Mladen Lukić

Samsung Electronics Adriatic

Head of Digital

At the head of Innovative Marketing Lab, responsible for organizing a cross-functional and highly independent team of digital marketing experts. Relying on hard data and focused on driving innovations, Innovative Marketing Lab is utilizing cutting-edge technologies with the aim of creating a seamless user experience and adding value to customers across all Samsung digital channels.