Slavica Cicvarić Kostić is a full professor at the University of Belgrade, Faculty of Organizational Sciences. She is an international visiting professor at the University of Bologna, and at several universities and business schools throughout Europe. She has focused mainly on areas such as brand management, corporate and digital communications. She was Director of Business Development at the international consulting firm, Hauska&Partner International Communications, and Public Relations Manager at the investment company MPC Properties. Slavica works as a consultant in marketing and communications for profit, public and non-governmental organizations.