From early childhood in communication business.
After studying marketing in London and Rome, begins his carrier in S Team Bates Saatchi and Saatchi Balkans, working in Sofia, Ljubljana and Belgrade.

From 2003 works at New Moment, on various positions in the company.

From 2010 leads New Moment Balkans, agency network operating in 9 markets CE Europe. Company grows threefold and is currently one of the biggest communication groups in this part of the world.

Awarded on leading global festivals, among other 10 Cannes lions, Cannes Gold (2017), Cannes Sliver (2017), 3xCannes Bronze (2017), Cannes Titanium Lion (2013), Cannes Sliver and Bronze (2015), Eurobest Gold, Silver and Bronze, Epica Gold, Epica Silver, Golden Drum Gold, Gran prix for Good, Sliver and Bronze, Golden Drum CEE Creative Agency of the year (2013), Golden Drum Gold 2017, ICCO Global Awards – Best global non profit campaign 2017, PR Agency of the Year in Serbia 20178, Agency of the Year in Serbia (2016, 2017), Effie Serbia and many other local and international awards.