Branislav Peric was born and raised in Paris, from Serbian parents. He went through all of the stages of the digital revolution over the last 18 years, in all sorts of positions of the best French digital hot shops & advertising agencies. Always at the forefront of the next wave of change, he has also led Digital & Media at L’Oréal for the Travel Retail business, focusing more specifically on the booming middle class of Brazil, China & Russia, exploring and leveraging how they shop and use digital when they travel. Branislav is now leading WITH, a 24-people digital orchestration consultancy based in Paris & Madrid, that focuses on the latest needs on the market : the rise of e-commerce, data structuring & onboarding and programmatic advertising, digital in China, digital in the Middle-East & Africa, digital for R&D departments. WITH is servicing Danone, L’Oréal, Bel and LVMH globally.