Fredrik Carlström - Digital Day 2019
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Fredrik Carlström
Founder/Creative Director

With over two decades of experience with creative direction, business strategy and product development, Fredrik has advised and consulted with organizations such as Absolut, Bloomberg, Ikea, Volvo, H&M, Estée Lauder, MoMA and President Obama’s White House. He now runs C&CO, a creative studio backed by private equity financing, taking a modern, digital-first approach to creating, operating and advising companies primarily in design, retail, hospitality, media, luxury and lifestyle. Since the start of his career, Fredrik has fought to advance a holistic approach to growing companies, unifying everything from business strategy, product design and creative direction, to architecture, branding and content. One recent such project is Alma the co-working members’ club which Vogue dubbed “The Coolest Work Space” and was awarded “Best Interior Design” by The Association of Swedish Architects. Originally from Stockholm, Fredrik lives in New York since 2000.

How digital is dismantling the importance of the brand and what it means to companies, publishers and agencies
Gone are the days of seasonal, advertising campaigns that focus on building brand. Instead, companies must face customers in real-time, across multiple platforms and be active, continuous managers of products, services, sales and marketing––all at once.