With over two decades of experience with creative direction, business strategy and product development, Fredrik has advised and consulted with organizations such as Absolut, Bloomberg, Ikea, Volvo, H&M, Estée Lauder, MoMA and President Obama’s White House. He now runs C&CO, a creative studio backed by private equity financing, taking a modern, digital-first approach to creating, operating and advising companies primarily in design, retail, hospitality, media, luxury and lifestyle. Since the start of his career, Fredrik has fought to advance a holistic approach to growing companies, unifying everything from business strategy, product design and creative direction, to architecture, branding and content. One recent such project is Alma the co-working members’ club which Vogue dubbed “The Coolest Work Space” and was awarded “Best Interior Design” by The Association of Swedish Architects. Originally from Stockholm, Fredrik lives in New York since 2000.