Goran Tintor - Digital Day 2017
Goran TintorSpeaker
Director Custom Research - GfK

Goran Tintor has worked in marketing area for more than 20 years. The first business steps in Marketing he made working in Saatchi & Saatchi, followed by sales and marketing roles related to Reebok, Arena and other sports brands. Since 2002 he is Custom Research Director in GfK Serbia.
After winning prestigious „Chevening“ scholarship given by British Council, Goran has obtained Master’s Degree in Marketing at Business School, University of Nottingham, UK.
He was member of GfK teams for quality standards, knowledge exchange, and training for Consumer Insights. Goran keeps Consumer Behavior lectures at Mokra Gora School of Management, as well as occasional workshops at Faculty of Economics. He presented on conferences in Serbia, Vienna, Praha, Ljubljana, Tirana, Sofia, and Zagreb.
In the past several years Goran has been focused on Consumers’ digital behavior, their connection to technology, and approaches that can help clients to understand better Connected Consumer.


Connected Consumer in Serbia – Then and Now
"How to be close with the Connected Consumer in Serbia who needs convenience, safety and highly believe in people?
Today, everyone is a Connected Consumer. Making sense of the impact new technology is having on Consumers in Serbia is important to future success.
Although with the low purchasing power, Serbian consumers would invest more in exchange to some free time, peace of mind and convenience. They also search for personalized offer - but not too personal.
How Connected Consumer in Serbia evolved over the past few years, and where we are compared to the World?
If we can understand consumers’ different needs and behaviors, and harness technology to deliver core benefits and make people’s lives easier, then we are on the right path to success."