After pursuing a career in IT and web development, during the time of the first media online steps in the region, Ivan quickly switched to marketing and advertising. Co-founding one of the first specialized digital media agencies on the market. After almost five years, went back to the digital media side to help develop monetization strategies for emerging Serbian online media. Ivan
Latter again on the agency side of the business, trying to close the gap which originated between technology, creativity, and media. After the gaming startup that gloriously failed, now in the established mobile gaming studio Webelinx Games, leading the marketing team.