Jelica started her career as a manager of culture, PR and theatre producer. Then, she turned to the advertising world as a copywriter at Publicis in 2012. After a few years, she started an internship in Žiška, and developed into an account manager for clients such as Fanta, Munchmallow, Belgrade Waterfront and Dijamant.
Now she is fully dedicated to leading the production team creating video and photo projects. Today, Žiška’s in-house production includes several successful video campaigns, numerous employer branding video series and over 100 cooking videos for social networks. Every month, Žiška produces over 60 static posts for it’s clients.