Johann Wrede - Digital Day 2018
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Johann Wrede
Speaker
Global Vice President, Strategic Marketing
SAP Hybris

Johann Wrede is Global Vice President of Strategic Marketing for SAP Hybris, the customer engagement and commerce division of SAP. He leads an organization which covers Solution Marketing, Global Programs, Brand Experience, Content Marketing and Ecosystem Marketing. He has written, implemented, sold, and marketed software for a variety of companies both large and small. Johann is passionate about using storytelling and authentic experiences to inspire business people to find ways to better engage their customers.


Marketing with Purpose
Why is purpose important? How do you connect your purpose with your offerings? What is the role of technology in that transformation? Join Johann Wrede, Global VP of Strategic Marketing at SAP Hybris, as he answers these questions, shares stories of brand re-invention and provides practical advice for better engaging both employees and customers.