Katarina is a Psychologist in advertising. She grew through experience with some of the biggest global and local brands, such as The Coca-Cola Company, Carlsberg, Telekom Srbija, Delhaize Serbia, Bambi, Raiffeisen Bank, and many others.
Katarina took an active role in several strategically crucial projects on the market, such as the rebranding of a national mobile operator MTS, and the repositioning of iconic brands like Plazma, Carnex, NIS Gazprom Neft, and many others.
She is an expert in McCann Worldgroup’s GLOBAL CPG & RETAIL Practice.
Especially proud of the 9 Effie awards, as well as the Agency’s successes in the biggest local and global creative festivals, such as Cannes, Kaktus, EPICAS, Golden Drum, and UEPS.
Katarina was a proud member of the Effie Serbia jury for several years in a row and now Is a part of the Effie Organizational Board and IAA.