Marketing and research professional with more than a decade-long career in communication agencies and lecturer at Master studies at Faculty of Dramatic Arts. Alumni of the University of Westminster (London) and the Faculty of Dramatic Arts in Belgrade. She worked for the largest global chain (Omnicom Media Group) in London as the Research Manager for Europe, the Middle East and Africa, and after returning to Serbia, she became a part of the largest communications agency in the Adriatic region (Direct Media United Solutions).
She is the winner of the IAA Inspire Award for Young Leader globally for 2017, while Media Marketing named her one of the 50 young leaders in the region. During 2015, she was the president of the working group for market research at IAB Serbia. Lecturer (Faculty of Dramatic Arts, Direct Media Academy, AcademIAA), author (CORD, Bizlife, Netokracija, Media Marketing, Marketing Mreza, Advertiser Srbija, Nedeljnik) and speaker (Vivaldi CMO Forum, FMCG Brand Forum, Webiz education, Play Media Day, etc.).