Mark is Vice President & Head of Marketing in Europe, Middle East and Africa at SAP Customer Experience, part of SAP SE. He is a modern marketer with a passion for digital, innovation and everything related to Customer Experience. For the past ten years, Mark has taken on various roles in marketing and predictive analytics. In addition, he was affiliated with Avans University as a lecturer and is part of the CMO Council advisory board. Mark is a regular keynote speaker, loves sharing his story around delivering an exceptional Customer Experience and adds the human element to today’s technology focused world.