Nikola has more than 15 years of experience in business management, digital marketing, and communications. He is a co-founder and director of 404, the leading Croatian PR and digital marketing agency. Nikola is also a founding partner of Shape, which specialises in development, design, and product management of digital products, websites, and mobile apps. He was a member of a founding team of the Weekend Media Festival in Rovinj and served as its program director for 13 years.
Nikola also co-founded the SoMo Borac annual award, which recognizes the best digital projects in the region, and is about to celebrate its 10th anniversary.