Nikola Zečević is an experienced professional in the area of digitalization of business and he has in the past three years been employed in the largest retail company in the country Delhaize Serbia. Nikola has significant experience in the area of design and implementation of online business strategies, creation of loyalty campaigns, as well as introducing new technology into operations. During his career, Nikola also dealt with measuring the efficacy of marketing plans and price forming strategies, budgeting, as well as preparation of comprehensive reports for the management and the company leaders. As a holder of a Master degree at the Faculty of Organizational Sciences, Nikola Zečević started his career in the company Telenor, where he, as an Analytic and Reporting Specialist, by modeling data an analysis, provided support within the development cycle of projects in the company. Nikola also has a rich experience in the area of drafting reports which allow for tracking the success of campaigns and projects, and he was a part of a large number of teams which worked on Business Intelligence projects.