Olja Đuričić - Digital Day 2018
Powered By:
Olja Đuričić
Panelist
Digital Marketing Specialist
Atlantic Grupa

Through the holistic marketing communications discipline across Atlantic Grupa, my role is to provide planning, strategy, execution and optimization of Social and Digital marketing within regional business of coffee. 
In this role I am also driving local marketing plans in partnership with Category managers, Brand operation managers, creating digital strategy and integrating marketing efforts which drive measurable business results against key marketing objectives and also drive demand along the customer journey.

Key responsibilities :
- Digital Marketing Communications Planning, Strategy and Execution
- Integrated marketing campaign management, effective execution and digital marketing impact on scale 
- Being responsible for the local digital marketing budgets and on-going improvements in maximizing campaign spend and measure tangible return
- Uses Social and Digital marketing skills to drive demand and funnel leads into global streams
- Advise on the channels relevant to the target groups and commercial audience 
- Day to day agency management