Sanja Lalević Cvetković - Digital Day 2017
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Sanja Lalević CvetkovićHost
Digital Media Manager at Direct Media - IAB Serbia President of Assembly

Sanja is the Head of Digital in one of the most successful communication agencies in the region, closely working with the biggest digital advertisers in the market. She has worked on award winning projects, as well as ground breaking technologies for the agency clients.
Over a decade long marketing experience on both media and agency sides has helped her to see the big picture on her mission to finding the holy grail of the advertising industry- how to achieve maximum ROI.

Sanja’s experience over the years has included working with some of the biggest global and local clients on over 500 digital campaigns throughout her career.