Simon Struna is a programmatic digital ecosystem specialist at iPROM and one of the leading experts in digital infrastructure in Slovenia and internationally. He intensively explores programmatic advertising and Internet of Things to integrate digital commercial content in all connected devices. In iPROM, he has gained experience as a part of the professional team that developed iPROM Cloud Platform, internal CRM systems and a number of advanced advertising formats and other technology solutions specifically tailored for the key clients. Simon is convinced that the changes in the rapidly changing digital environments help companies strengthen their competitive advantages and are the driving force behind their growth.
WHAT'S HOT IN PROGRAMMATIC ADVERTISING - TRENDS THAT WILL SHAPE THE FUTURE OF DIGITAL ADVERTISING?
Programmatic buying has turned into a new standard of digital advertising, a fact that marketers as well as publishers are well aware of. It transforms the digital advertising model as it is proven to be more effective. The changes hinted at by the current media digital transformation indicate that all channels will converge within a single global ecosystem, which will include programmatic TV, external digital displays and IoT-connected smart devices in addition to digital media. But it offers much more than that. The presentation will highlight the latest trends in the programmatic advertising; from need for better transparency, advanced creative ad builder tools, biggest brands bringing programmatic in-house to the smart use of big data with the help of AI.