Digital Day

For Better Web

18.05.2023. | Hotel Hilton, Belgrade


Đorđe Bukinac


Head of Nexus

Đorđe currently holds the position of Head of Nexus at GroupM, a global network of media agencies. His work at the group level includes the formation of digital specialties at the local level, with a main focus on Programmatic Media, as well as product development of digital advertising services through the agencies Mediacom, Wavemaker and Mindshare. Through cooperation with the largest global advertisers and the knowledge that comes from the global network, he believes that GroupM’s responsibility is to be the initiator of change, as if to continue working on its vision – where advertising serves the needs of consumers, and not the other way around.

Đorđe is also a proud alumnus of AIESEC, the world’s largest non-profit organization run by young people.

In his spare time, he likes to research everything related to the new web3 era that is knocking on the door. His hobby, but also his unintended profession, is graphic design.