Engagement manager
This session explores the significant disruption impacting modern marketing, driven by both consumers who now have unprecedented choice and AI enabled factors. The presentation highlights that transformation is key, enabling brands to achieve tangible results. Navigating this landscape requires embracing a modern mindset and focusing on strategies to connect data, teams and being familiar with the latest AI tools that enable the possibilities like never before.
Engagement Manager at Google, driving AI solutions implementation for Central and Eastern Europe clients. A seasoned marketing leader with 20 years of experience across all communication channels. Has worked on both the agency and client side (SABMiller, Pepsico, Amazon), with a strong focus on brand strategy, media planning, and campaign development for major brands. Led digital transformations in large organizations across 25 countries in Central Europe.
This session explores the significant disruption impacting modern marketing, driven by both consumers who now have unprecedented choice and AI enabled factors. The presentation highlights that transformation is key, enabling brands to achieve tangible results. Navigating this landscape requires embracing a modern mindset and focusing on strategies to connect data, teams and being familiar with the latest AI tools that enable the possibilities like never before.
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