Insights Director CEE
The keynote will focus on how Teads is pioneering the use of predictive AI to revolutionize how brands can optimize their creative assets. This innovative technology allows for large-scale pre-testing, offering unprecedented accuracy in predicting user attention and engagement, empowering brands to maximize impact while saving time and resources.
Katarzyna Kabiesz is Insights Director CEE at Teads. Within the Teads Intelligence team, Katarzyna is responsible for the strategic and operational management of current research and measurement projects in the growing CEE region. Previously she worked at Publicis Group as Business Development Manager in Data Science, working for Mar-tech, Data and Research projects.
She has almost 20 years of experience working on the client side, in PKO BP, the biggest Polish Bank and in Orange Polska, where she was head of Brand Management and worked also in Marketing Strategies and Market & Consumer Intelligence.
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