Đorđe currently holds the position of Digital Lead at GroupM, a global media agency network. His work involves shaping local digital advertising specialties, developing innovative products, and managing a diverse team of 30+ experts across Programmatic Display & Video, Search, Social & Influencer Management.

With years of experience collaborating with brands across various industries and drawing from the knowledge of a global network, Đorđe believes that it is the responsibility of both GroupM and the industry at large to move in a direction where advertising serves the needs of consumers — not the other way around.