About the Conference
The revolution of the internet is an ongoing and never-ending process. Are we informed and capable enough to understand it and use it properly?
What’s in the spotlight?
Today, AI is in the spotlight as one of the most powerful tools shaping the future of digital advertising. A definite game-changer, AI brings a lot to the table. On one hand, it can optimize targeting, personalize content, and improve efficiency by analyzing large amounts of data quickly. On the other hand, concerns have been raised about AI’s impact on privacy, data security, and its ability to replace human creativity. There’s also the fear of over-reliance on algorithms that might not fully capture the nuances of human behavior. In today’s internet, the human experience should be front and center. Technology is made by humans to serve humans. Every decision, from data privacy to platform design, should be made with the individual in mind. Ethical considerations now govern how technology is built and deployed.
So, if AI is in the spotlight, it cannot stand alone. It must be together with humans. For humanity.
Human experience
Placing humans in the spotlight is both a call to action and a reminder to shape the future according to our needs. It positions us as active participants, not passive users of technology. With this in mind, we can create a digital space where everyone can thrive.
At Digital Day 2025, we will gather to discuss this very vision: a future where humans take back the spotlight in the digital realm. Together, we will explore ways to design a more inclusive, empathetic, and user-centered internet. Experts, innovators, and changemakers from across the tech, media, and marketing industries will come together to share insights and explore how we can all play a role in this transformation.
At the 14th edition of Digital Day, we will explore ways to design a more inclusive, empathetic, and user-centered internet. Experts, innovators, and changemakers from across the tech, media, and marketing industries will come together to share insights and explore how we can all play a role in this transformation.
For us. By us.
Interactive Advertising Bureau – IAB Serbia is an association that was founded in 2009 with the aim of actively supporting the growth, education and development of the digital and interactive marketing market and industry in Serbia. As part of the global IAB network and member of IAB Europe, IAB Serbia strives to help media and advertising industry participants thrive in the digital economy. The membership consists of more than 80 media and digital agencies, publishers, brands and technology companies.
IAB Serbia conducts statistical research on interactive advertising, simultaneously educating brands, agencies and the wider business community about the importance of digital marketing while developing technical standards and solutions.
As an association, IAB Serbia is extremely dedicated to professional development and raising the knowledge, skills, expertise and diversity of the workforce in the entire industry. One of the main missions is aimed at the constant development of the local digital and interactive market, providing adequate educational content to all actors, enabling greater market transparency and promoting European IAB standards and values at the local level.
100% digitalna nagrada
IAB MIXX Awards (Marketing and Interactive Exellence Awards) su jedino globalno takmičenje koje je 100% – digital. Po šesti put IAB Serbia organizuje ovo prestižno, međunarodno priznato takmičenje za digitalne kampanje i projekte u Srbiji.
MIXX statua
Za osvojene nagrade, pobednicima se uručuje prestižna MIXX statua. Na njoj se pored kategorije, nalazi ime rada, ime klijenta i ime agencije. U moru digitalnog šuma i kampanja za zaborav, samo se prave izdvajaju i pamte, i samo one, najbolje zaslužuju MIXX statuetu.
