With nearly ten years of experience in digital marketing, she has specialized in influencer management and in strategically connecting brands with audiences through relevant and authentic voices — influencers. Throughout her career, she has worked as a Senior Influencer and Account Manager, collaborating with a wide range of local and regional brands, from telecommunications companies to leading names in the food and FMCG industries. Some of the campaigns she has contributed to have been recognized with prestigious awards such as the IAB MIXX, Effie, and Somoborac.