Danijela Gašparac is an experienced expert in the field of market research and strategic marketing, with more from two decades of work in leading companies and institutions in Serbia. She is currently holding office advisor to the general director at Telekom Srbija, where she is responsible for analyzing market trends and development of strategic guidelines for the company’s operations. In addition, she is employed as a consultant for marketing and communications at the Ministry of construction, traffic and infrastructure, where she led the process of rebranding and improvement
the image of Srbijavoz and the development of the Soko brand, as well as the company’s digitization process and online implementation payments.
Her education in psychology, obtained at the University of Belgrade, enabled her to develop deep understanding of consumer behavior and effective communication strategies. For her contribution to the profession, Daniela was awarded the prestigious Mark Awards in 2022 in the “Superhero of the Year” category. She also actively participates in regional conferences, where she shares her knowledge and experience in the field of digital transformation and brand management
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