Darko Čedić is the Digital Programmatic Lead at Direct Media United Solutions in Belgrade. After an eclectic early career in land surveying and club management, he found his true calling in digital marketing—where his passion still burns strong.

Darko began his journey at Direct Media as a Media Planner. Over the past seven years, he has cultivated deep expertise in programmatic advertising, leading the development of innovative solutions like Dion, the first Programmatic Digital Out-of-Home (pDOOH) network in the region, and contributing to the creation of Retail Media Network (RMN) systems.