Igor has over 20 years of experience in almost every area of digital advertising — from web development and digital project management to media planning and comprehensive digital strategies. He has worked with some of the largest companies across regional markets.
A long-time lecturer, he has taught numerous courses in digital advertising and has spoken at several regional conferences, including Webiz, Kaktus, Spark.me, Digital Day, and Dare to be Original. In addition to his role as Digital Director at the agency Media Tree, he has been serving as the Executive Director of IAB Serbia since January 2025.
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