For the last 15 years Igor has been working as an ecommerce business developer for the Ex-YU region for the price comparison portals Ceneje.si, Jeftinije.hr and Idealno.rs, which are part of the largest ecommerce ecosystem https://heureka.group/ in Central and Eastern Europe owned by PPF Group and EC investments. With over 55.000 partner web shops in the network Heureka attracts over 23 million users in 9 different countries and generates more than 2 billion euros GMV.
Igor is an expert in the field of ecommerce business development, cross-border sales and helps clients expand primarily to other CEE markets. In his career, he cooperated with brands such as eKupi, Notino, Aboutyou, Sportvision, Emmezeta, Lesnina, Shoppster, and many other leading regional web shops.
Igor is also member of the Retail Media Committee IAB Serbia and speaker on the regional conferences
© Copyright 2025 IAB Srbija | All Rights Reserved. Creative By Havas. Design & Developed by