Jelena Feratović is the Digital Team Lead at PHOENIX group Serbia, part of one of Europe’s largest pharmaceutical distributors. With 20+ years of experience across marketing, eCommerce, and digital strategy, she has worked in FMCG, telecom, and pharma — both on the agency and corporate side.

Her career path has been anything but linear, shaped by a hands-on approach to digital innovation and a passion for creating meaningful customer experiences through omnichannel thinking and data-driven execution.