Senior marketing and media professional with over 14 years of experience in the advertising and media industry, with a strong focus on integrated strategy development, digital transformation, and driving campaign efficiency through data-led decision-making.

She is currently Head of Media at IDEA marketi (formerly Mercator-S), one of Serbia’s leading retail companies, where she oversees both traditional and digital media, with a strategic focus on retail media and eCommerce marketing.

Her career spans roles across agencies, media outlets, and brands, giving her a well-rounded perspective of the communications landscape. Recognized for her contributions to the industry, she was awarded Digital Marketing Manager of the Year and continues to share her expertise as a lecturer at Molen Academy, as well as a frequent speaker at conferences, academic institutions, and professional panels.