Pavle has over 20 years of experience in the news industry, leading digital media development across large and small newsrooms, and international projects and
programs.

He currently heads Digital Operations at Velike priče and Nedeljnik, focusing on portfolio growth and integrating new technologies into editorial and business workflows. Previously, at IREX, he spent seven years working on donor-funded initiatives in Serbia and beyond—developing strategic approaches and directly supporting outlets in adopting new technologies, using data and AI to streamline operations, diversifying revenue, and guiding broader organizational change. Earlier, as Editor-in-Chief Digital at B92.net, he led a 40-person team, set editorial direction, and oversaw coordination across TV, radio, and online platforms.