In a world where digital grows faster than we can scroll, it’s easy to lose sight of what truly matters. Digital Day, Serbia’s leading digital conference powered by IAB Serbia, brings the focus back.
Now in its 15th edition, the conference takes a pause, a checkpoint to reflect, reconnect, and make sense of everything that keeps digital marketing in motion — the ideas, people, and energy that drive its momentum.
From creative innovation, influencers and data-driven performance to retail media, AI, and privacy, it’s where every trend, challenge, and opportunity that defines today’s digital advertising comes together. Because in a landscape this wide and diverse, understanding all that matters is what makes the difference
Interactive Advertising Bureau – IAB Serbia is an association that was founded in 2009 with the aim of actively supporting the growth, education and development of the digital and interactive marketing market and industry in Serbia. As part of the global IAB network and member of IAB Europe, IAB Serbia strives to help media and advertising industry participants thrive in the digital economy. The membership consists of more than 80 media and digital agencies, publishers, brands and technology companies.
IAB Serbia conducts statistical research on interactive advertising, simultaneously educating brands, agencies and the wider business community about the importance of digital marketing while developing technical standards and solutions.
As an association, IAB Serbia is extremely dedicated to professional development and raising the knowledge, skills, expertise and diversity of the workforce in the entire industry. One of the main missions is aimed at the constant development of the local digital and interactive market, providing adequate educational content to all actors, enabling greater market transparency and promoting European IAB standards and values at the local level.
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IAB MIXX Awards (Marketing and Interactive Excellence Awards) is the only global competition that is 100% digital — and has been from day one. For the ninth time, IAB Serbia is bringing this prestigious, internationally recognized competition to Serbia, celebrating the best in digital campaigns and projects.
Every winner takes home more than recognition. The MIXX statue is a permanent mark of excellence — engraved with the category, the name of the work, the client, and the agency behind it.
In an industry flooded with content and campaigns built to be forgotten, only the ones that truly stand out deserve to be remembered. And only the best deserve a MIXX statue.