PROGRAM

ALL THAT MATTERS

Day 1 / 04.06.

Main Hall Side Hall

09:00 – 10:00

Registration

10:00 – 10:10

Opening Ceremony

Igor Černiševski

Executive Director, IAB Serbia

10:10 – 10:25

ADEX BENCHMARK 2025

Jelena Savić, Google ASR Country Manager, Admixer Media

10:25 – 10:50

Hot Take Commentary Session: What Really Matters?

Moderatorka: Jana Savić Rastovac (McCann)

Učesnici: Suzana Berić (Telekom Srbija), Marija Joksimović (Publicis Media), Una Barišić (IAB Serbia)

10:50 – 11:20

Be on Social Without Being on Social

Michael Corcoran (SLICE)

11:20 – 12:10

Highway to Hell? Kraj agencijskog modela kakav poznajemo

Moderatorka: Danka Trbojević (Merin Group)

Marko Pešić (Ovation BBDO); Predrag Vojinović (Method Agency), Nikola Jovanović (Havas Adriatic)

12:10 – 12:25

Coffee Break, powered by Nespresso

12:25 – 12:55

Reputacija u digitalnom okruženju

Moderatorka: Ivana Lazarević (Represent)

Ruža Veljović (WMG), Milena Đorić (AikBank)

12:55 – 13:25

"The Dog That Didn't Bark": How Digital Advertising Learnt to Measure Everything but Understand Nothing

Paul Thompson (Eskimi)

13:25 – 14:15

Redakcije posle ChatGPT-ja: Kako danas pišemo, uređujemo i distribuiramo vesti?

Moderatorka: Jasmina Koprivica (Fos Media Com)

Sandra Gojković (Nezavisne); Anamaria Todorić (Styria); Dušan Cicmil (Vijesti.me); Ana Marković (Wireless Media Group)

14:15 – 14:45

The Art of Influence & Storytelling

Piera Valentina Toniolo (Dolce & Gabbana)

14:45 – 15:10

Snack Break Powered by Domaće kiflice

15:10 – 16:00

Retail Reimagined: Segmentation, Promotions, and AI in Omnichannel

Moderator: Aleksandar Petković (WMG)

Učesnici: Kiril Dinov (Vtex), Branimir Kulašević (Planeta Sport), Nebojša Petković (Nespresso), Vladimir Ćuk (Gigatron)

16:00 – 16:20

State of CTV

Đorđe Đuričić (United Cloud)

16:20 – 17:00

Svi putevi vode u – A(I)dvertising…

Moderator: Mihailo Ponjavić (Media House)

Učesnici: Elena Drašković (AikBank), Lazar Jovanović (Represent), Igor Lazarević (Granular Group)

09:00 – 10:00

Registration

10:00 – 10:25

Streaming from the Main Hall // Opening and AdEx

10:25 – 10:45

Dvougao

Moderator: Vladimir Kovač (Above)

10:45 – 11:15

Streaming from the Main Hall // Michael Corcoran

11:15 – 11:45

SHOPPING ADS - Understand the basics

Iva Stevovć, Katarina Kramer (Admixer Media)

11:45 – 12:05

ZELENO OGLAŠAVANJE (ESG)

Aleksandar Ugljevarević (LMS Digital)

12:10 – 12:25

Coffee Break Powered by Nespresso

12:25 – 13:10

Who Do We Trust?

Moderator: Elena Tenžera (Media Tree)

Učesnici: Jana Vukojević (UGC kreator), Jovan Praštalo (A1 Srbija), Miloš Pejčinović (Method Agency)

13:10 – 13:40

Brands vs Influencers

13:40 – 14:10

TBA

14:10 – 14:40

Streaming from the Main Hall // Piera Valentina Toniolo

Day 2 / 05.06.

Main Hall Side Hall

09:00 – 10:00

Registration

10:00 – 10:25

The Data Force: How AdSquirrel’s Real-Time Intelligence Fuels Dynamic Creative Success

Paulina Tsathiri (OCM)

10:25 – 10:45

Hot Takes & Broken Myths

Moderator: Igor Černiševski (IAB Serbia)

Učesnici: Nataša Krstić (FMK), Vedran Ivanković (Raiffeisen Bank), Aleksandar Nikolić (NA SVA ZVONA)

10:45 – 11:30

The Pressure to Stay Relevant

Moderatorka: Katarina Pejić (New Moment)

Učesnici: Maja Grbović (IDEA Marketi), Una Zabunov (Telekom Srbija), Ljubiša Egelja (OTP Banka)

11:30 – 12:00

Supercharging Modern Marketing in the AI Era

Roman Balteanu (Google)

12:00 – 12:30

The Omnichannel Booster Effect: Driving Business Outcomes with CTV

Ioana Samoilă (Teads)

12:30 – 12:45

Coffee Break, powered by Nespresso

12:45 – 13:05

Retail Media early adopters in Serbia: Case Studies from Ananas & ePlaneta

Aleksandar Petković (WMG), Vladimir Zarić (Ananas E-Commerce), Igor Grmuša (Planeta Sport)

13:05 – 13:55

Influenser marketing u Srbiji: Između uticaja i odgovornosti

Moderatorka: Andrea Baba

Učesnici: Nađa Vujić (Findasense), Marta Lović, Strahinja Ćalović, Nikola Parun (Ovation BBDO), Jovan Praštalo (A1 Srbija)

13:55 – 14:25

YOUR BEST AD AND YOUR WORST NIGHTMARE - Guardians of Trust: Marketers' Role in Protection Against Deepfake Fraud

Aarti Samani (Shreem Growth Partners)

14:25 – 14:45

Da li su tradicionalni mediji mrtvi, ili baš i ne?

Moderator: Zoran Baranac (Nova Communication)

Učesnici: Miloš Prelić (Media Tree), Jovan Jovčić (Havas Adriatic), Filip Šustra (Somboled, Lactalis Srbija)

14:45 – 15:05

Snack Break Powered by Domaće kiflice

15:05 – 15:50

Performance x Creative u AI eri

Moderatorka: Iva Kovandžić Ranković

Učesnici: Milena Mirić (Shoppster), Igor Grmuša (Planeta Sport), Aleksandar Marić (Smart Web)

15:50 – 16:20

The Media-First approach & Emerging Media Channels as alternatives to a Crowded Digital World

Francisco Martín Vera and Andreas M. Stefansen (STELLAR)

09:00 – 10:00

Registration

10:00 – 10:25

Dvougao

Marko Jovanović (Havas Adriatic), Zlatko Todorović (Hisense Group)

10:25 – 10:50

Meduzza AI Case Study

Srđan Despić (Meduzza AI)

10:50 – 11:30

Brands Act Like People, People Act Like Brands

Moderator: Prof. Dr. Branka Novčić Korać

Učesnici: Ivana Živković (IKEA SEE), Branislava Antović Aleksić (BDW), Bojan Šaptović (Pioniri Communications)

11:30 – 12:00

Streaming from the Main Hall // Roman Balteanu

12:00 – 12:20

Dvougao

Andreja Milkić (Leo Burnett)

12:20 – 12:35

Coffee Break Powered by Nespresso

13:00 – 13:45

The value is there. So why isn't the money?

Moderator: Predrag Đuričić (WMG Product and Services, President of IAB AdTech Commitee)

Učesnici: Darko Čedić (POPUP ADVERTISING; Member of IAB AdTech Committee), Veljko Ćurčić (Lupon Media), Vlada Radivojević (011info.com)

13:55 – 14:25

Streaming from the Main Hall // Aarti Samani