SPEAKER

Co-Owner

Michael Corcoran

SLICE / Ex RyanAir

Michael Corcoran

I guess you need to know how I got here. I have 13+ years of experience <insert big list of brand names here to show off and brag so you might think I’m a big thing>. I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. You can call me the Aldi version of Gary Vee. It's time to cut the BS and SLICE through the chaos of social.

Be on Social Without Being on Social

It is time we as professionals REALLY start to think about the role social plays for your brand or business. If you try being all things to all people, you are more than likely diluting your effort and adding to the sea of vanilla corporate sameness. 
Alchemy can show us that the best ideas or strategies don’t make rational sense. The problems we have could very well be solved by letting go of logic and differentiating ourselves.

 We’ll talk:

  • How social lacks a strategy, and it's starting to feel like one huge side hustle
  • Different ways to be on social without ‘being’ on social - to solve a problem or utilise an opportunity for a brand and business on social.
  • I’ll sit and waffle about how Ryanair did it, looking at the four key variables that should influence your strategy before deciding what role social can play to REALLY try to add value over time.
  • Lastly, social has changed for the bad and the good. Let me walk you through this to consider how you can build a brand on social