As a Platforms Partner Manager at Google, I lead the digital transformation of top-tier technology and agency partners from CEE. Rooted in my agency-side background leading programmatic and performance teams, I bring a practitioner's lens to the modern AdTech ecosystem.
I act as a strategic architect, helping agencies evolve into multi-disciplined AdTech partners that seamlessly bridge the Media and Measurement sides of the business. Specializing in the Google Marketing Platform enterprise suite, I empower our partners to design complex data architectures that connect 1st-party data modeling with predictive AI. By driving advanced measurement frameworks and scaling GenAI-powered creative services, I ensure our partners are future-proofed to deliver undeniable ROI in an increasingly automated landscape.