As a Platforms Partner Manager at Google, I lead the digital transformation of top-tier technology and agency partners from CEE. Rooted in my agency-side background leading programmatic and performance teams, I bring a practitioner's lens to the modern AdTech ecosystem.
I act as a strategic architect, helping agencies evolve into multi-disciplined AdTech partners that seamlessly bridge the Media and Measurement sides of the business. Specializing in the Google Marketing Platform enterprise suite, I empower our partners to design complex data architectures that connect 1st-party data modeling with predictive AI. By driving advanced measurement frameworks and scaling GenAI-powered creative services, I ensure our partners are future-proofed to deliver undeniable ROI in an increasingly automated landscape.
As modern consumer journeys grow more complex, marketers face unprecedented pressure to unify fragmented data streams and unlock scalable business value. This presentation explores how establishing a strong data foundation within Google’s integrated ecosystem enables brands to maximize their marketing impact while minimizing data loss. By leveraging an enterprise stack powered by Google AI, organizations can seamlessly connect first-party data modeling with predictive analytics and automated bidding. We will also showcase how next-generation tools like Gemini, Imagen, and Veo accelerate speed-to-market by automating high-quality creative assets at lower costs. Attendees will walk away with actionable, C-level insights to optimize media efficiency, increase profitability, and future-proof their marketing infrastructure.