Teads
Ioana Samoilă is Industry Director at Teads, where she leads strategic partnerships across some of the most dynamic markets in the region, including Turkey, Greece, the Adriatics, and Serbia. With a deep focus on driving measurable business results, Ioana works with top-tier advertisers to integrate Teads’ full-funnel solutions into their core media mix.
An expert in navigating the shifting digital landscape, she specializes in scaling regional partnerships and leveraging innovation, from Connected TV to AI-driven creative optimizations, to move the needle from simple impressions to quantified business outcomes. At Teads, Ioana acts as the direct link between global brand goals and local market execution, ensuring that brands stay ahead of the curve in an increasingly fragmented omnichannel world.
The "big screen" is no longer a silo; it’s the anchor of the modern, connected household. But as user behavior shifts toward a fragmented, multi-screen reality, how do we stop chasing passive eyeballs and start driving active business results? In this session, we explore how CTV effectively bridges the gap between traditional TV and modern digital performance. We will move beyond the "impression" to deconstruct the synergy between screens, providing concrete solutions to integrate CTV into a high-impact omnichannel mix. Join us to learn how to win the battle for the living room by shifting the focus from vanity metrics to quantified business indicators.