United Cloud
Đorđe is Entertainment Platform Product Director at United Cloud, the fastest-growing innovation and development center in Southeast Europe. United Cloud develops end-to-end products for telco and media businesses and is part of United Group, the region’s leading multi-play operator.
With more than 15 years of experience in product development, digital media, and advertising, he has led multiple successful projects in broadcast, digital publishing, and AdTech. Đorđe specializes in building digital distribution platforms and monetization solutions that support a wide range of business models across industries.
CTV is reshaping how audiences watch, how brands spend, and how platforms monetize video. In this session, we’ll look at the state of CTV today - globally and in our region - through a business and strategy lens: which business models are winning (SVOD, AVOD, FAST, hybrid), how advertising and data are driving growth, what local players can learn from global leaders, and where the next wave of market impact and monetization opportunities will come from.