SPEAKER

Danka Trbojević, Marketing Director at Merin Group, has more than 18 years of leadership experience in communications and digital marketing.

Alongside her corporate career, Danka contributed significantly to academia as an Assistant Professor at the Faculty of Dramatic Arts, University of Arts in Belgrade. This is the same institution where she completed her undergraduate studies in the Department of Film and Television Production. She later pursued a specialization in Advertising and Media, earning an MBA degree in Marketing Communications.

Before joining Merin Group in 2024, Danka spent six years as Managing Director of Drive Agency (I&F Group), where she led high-level teams and complex projects across the regional market. Her foundational impact on the industry is also highlighted by her role as the Executive Director of IAB Serbia, where she focused on developing the local digital and interactive marketing sector and establishing key professional standards.

Her international portfolio includes serving as the Country Manager for Twitter in the Serbian market at Aleph (formerly Httpool), driving strategic relationships with global brands and digital platforms.

Recognized as a regular speaker and moderator at regional conferences dedicated to marketing and digital innovation, Danka was named among the regional marketing leaders by the Impact Index - a recognition reflecting her sustained influence on the industry and the broader communications landscape.