STELLAR
Francisco Martín Vera is the Founder & CEO of STELLAR, a Copenhagen-based digital media company. His professional background includes experience at leading platforms such as Twitter and LinkedIn, where he worked across digital advertising, programmatic media, sales, and strategic partnerships. Throughout his career, he has connected brands, agencies, and technology partners across Europe and Latin America. Under His leadership, STELLAR has developed a strong international presence by connecting advertisers with innovative platforms such as Strava, BeReal, OneFootball, Vinted, and a Curated network of dating applications, while also expanding into software engineering and digital infrastructure. Their vision centers on bridging media, technology, and innovation to help brands unlock their full digital potential
In a digital world where brands compete for attention in the same environments, the future of advertising is no longer just about creating better ads, it is about understanding the culture and behavior of each platform itself. In this session, Francisco Martín Vera and Andreas M. Stefansen will explore Stellar's Media First Approach, a philosophy where the media environment becomes the starting point of the creative strategy. Instead of adapting media to the ad, brands must adapt creatives to the ethos of each platform and community. Through real campaign case studies and market insights from platforms such as BeReal, Strava, dating apps, and other emerging media ecosystems, they will showcase how platform-native creativity and contextual relevance are becoming key drivers of modern advertising performance.