SPEAKER

Iva Kovandžić Ranković holds a degree in Communications and has 14 years of experience in the advertising industry across the Serbian and regional markets.

Throughout her career, she has collaborated with numerous agencies and companies from a wide range of industries, from FMCG to the financial sector.

She successfully managed many 360 campaigns, overseeing the entire process from preparation to execution, with a strong focus on team organization, budgeting, and production.

She has been with Direct Media for a little over five years, where she is responsible for leading integrated campaigns and coordinating cross-department collaboration within the agency.

She considers strong teamwork, both internal and external, with clients and partners, to be the most important element of successful business operations, as no project can be successfully completed without it.