SPEAKER

Piera is the Global Head of Influencer Marketing at Dolce & Gabbana, with 15 years of of experience in marketing, influencer, public relations, events, and advertising. Her professional journey has taken her from local initiatives to impactful regional and global roles, allowing her to collaborate with both B Corps and esteemed family-run enterprises. Her core expertise lies in Influencer Marketing, Communications, and Global Marketing—skills she honed while working with renowned companies such as the Missoni and Estée Lauder Companies. She thrives on crafting innovative strategies that captivate audiences and elevate brand presence in Luxury, and she's passionate about trend forecasting, outstanding marketing ideas and creativity merged with data analysis.