SPEAKER

Maja Grbović leads Digital & Customer Experience at IDEA Marketi, overseeing digital marketing, customer experience, and eCommerce initiatives for some of Serbia’s most recognized retail brands.

With more than 15 years of experience in marketing, media, retail, and digital transformation, Maja specializes in building strategies that connect business objectives with evolving consumer expectations. Her expertise spans digital marketing, social media, performance marketing, customer engagement, loyalty programs, content strategy, and customer experience.

Throughout her career, she has focused on leveraging data, technology, and creativity to drive business growth, strengthen customer relationships, and help brands stay relevant in an increasingly fragmented and fast-changing digital environment.

Alongside her corporate role, Maja is a lecturer at Molen Academy, where she shares practical insights and real-world experience in digital marketing, social media strategy, content marketing, and emerging industry trends.

Passionate about the intersection of brands, technology, and culture, she closely follows how changing consumer behaviors, new platforms, and artificial intelligence are reshaping the future of marketing and customer engagement.