IKEA
Ivana Živković is a communications and social media lead with a decade of experience turning brands into conversations people actually want to be part of. Over the past 10 years at Ingka Group, she has worked across regional and global roles covering everything from corporate communication and change management to digital campaigns and creative strategy. Currently leading Social Media Communication for IKEA South East Europe, she works across multiple markets shaping campaigns, content and strategies that connect creativity with business impact.
She believes the best marketing happens when brands stop talking at people and start creating shared moments with them.