SPEAKER

Prof. Dr. Branka Novčić Korać is a marketing professor, branding consultant, and digital marketing expert with a PhD in place branding.
For more than 15 years, she has been working at the Department of Marketing Management and Public Relations at the Faculty of Organizational Sciences, University of Belgrade. She is an expert in brand management, brand identity development, and brand image management, specializing in place branding, including nations, cities, and destinations. In the field of place branding, she pursued academic specialization in Italy, Austria, and Slovenia. She is a member of the global association for place branding. She works as an expert associate and project manager on domestic and international projects for ministries, local governments, corporate brands, and entrepreneurs. She is the founder of the consulting company MarketingBiznisa LearningLAB, where she advises and mentors domestic and international brands.