SPEAKER

Bojan Šaptović is a Creative Director at Pioniri Communications. More creare than dirigere, but most of all iterare.

He has worked with numerous companies across the region, from Slovenia to North Macedonia, without making much distinction between FMCG brands and his own ambitions. As part of various creative teams, he has been accused of giving energy to energy drinks, using a left-handed Metalac coffee pot, reading briefs in Chinese, and many other things that sound made up — but aren’t.

When everyone thinks there’s no time left, he somehow proves there is. He also has an inner voice that occasionally says out loud: “Where are all of you now who kept telling me to get up from my keyboard and go outside?”

And when he actually does go outside, he usually ends up accepting an award with his team or, roughly once every five years, speaking at a conference.

In the future, he’ll probably have the chance to work with a few more brands he genuinely loves. He just hasn’t gotten around to telling them yet.

Oh, and he doesn’t like biographies.