SPEAKER

Una holds a degree in Communications and has spent the last eight years helping shape Serbia’s digital industry through her work with IAB Serbia.

As Director of Operations at IAB Serbia, she leads the organization’s key projects and initiatives, including conferences, educational programs, industry research, and partnerships that bring together brands, agencies, media, and technology companies from across the digital ecosystem.

A digital native long before the term became fashionable, Una has been exploring online communities and digital platforms since her early teens — from having a MySpace account at 13, to managing social media accounts at 17 and organizing her first event at 18. That early curiosity evolved into a career spanning marketing, communications, events, and digital industry development.

Today, her interests sit at the intersection of marketing, creativity, digital culture, and audience behavior, with a particular focus on how technology continues to reshape the way people communicate, consume content, and build communities.